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The company planned a takeover, with a change of team colours and of club name.
Involved in the arrangements was film entrepreneur Michael Kölmel, sponsor of FC Sachsen Leipzig and owner of the Zentralstadion.
RB Leipzig would need at least four junior teams, including an A-junior team, to finally obtain the playing right.
SSV Markranstädt had retained its junior department and RB Leipzig lacked junior teams.
Red Bull Gmb H and the club were close to a deal, but the plans were vetoed by the DFB, who rejected the proposed new club name and feared too much influence from the company. Once it became clear to the Hamburg side that the company had plans far beyond conventional sponsoring, it immediately ended the contact, and the question never even made it to the club management.
The plans became public, it was known that the company wanted to acquire more than 50 percent of the shares and rumors spread that the company wanted to rename the club "Red Bull Düsseldorf" or similar.
The potential for establishing a new club in Leipzig seemed huge.
Holger Nussbaum presented his plan for Michael Kölmel, who saw his chance and decided to join.Bundesliga (II) as the first team since the introduction of the 3. On , RB Leipzig ensured promotion to the Bundesliga for the 2016–17 season with a 2–0 win over Karlsruher SC.Red Bull Gmb H drew up plans to invest up to 50 million euros in the club.An investment in a club playing in one of the top divisions in Germany would have been a costly affair.From previous experiences, the company knew that the existing traditions of such club would be a disadvantage.
The statutes of the DFB did not allow a change of club name for advertising purposes or an external investor to obtain a majority of votes.